Top 5 Fashion Games on iOS in Oceania: Q1 2024

In the first quarter of 2024, the top 5 fashion games on iOS in Oceania exhibited diverse trends in downloads, revenue, and active users. Here’s a closer look at their performance:

Makeup ASMR: Makeover Story from Makeup Games for FUN saw a notable increase in weekly revenue, starting from $85 in late January and peaking at $787 by the end of March. Weekly downloads spiked to 21.4K in the week of January 22 before gradually declining to 5.4K by the end of the quarter. The app maintained a steady increase in weekly active users, reaching 58.9K in the final week of March.

Project Makeover by Magic Tavern, Inc. experienced relatively stable weekly revenue, fluctuating between $54.1K and $71K throughout the quarter. Downloads saw a decline from 9.9K in early January to 4.7K in late March. However, active users remained consistent, ending the quarter with approximately 41.5K.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. had modest weekly revenue, peaking at $156 in the last week of March. Weekly downloads showed a downward trend, starting at 4.1K in early January and falling to 3.1K by the end of the quarter. Active users remained stable, hovering around 30K throughout the period.

Barber Chop by Lajeune and Associates, LLC experienced low revenue, with minor fluctuations around $15. Weekly downloads ranged from 1.1K to 3.4K, with a slight increase towards the end of the quarter, reaching 2.3K. Active users showed a consistent pattern, ending the quarter with approximately 16.4K.

Toca Boca Hair Salon 4 by Piknik maintained relatively stable weekly revenue, peaking at $1.3K in mid-March. Weekly downloads fluctuated, starting at 1.9K in early January and ending at 1.6K in late March. Active users experienced a decline from 5.3K in early January to 4.4K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.